Ni NOEL ABUEL
Tama ang naging desisyon ni Department of Tourism (DOT) Sec. Christina Garcia-Frasco na i-terminate ang kontrata ng DDB Philippines dahil sa kontrobersyal na tourism campaign “Love The Philippines” ng ahensya.
“The Department of Tourism is more than justified in terminating its agreement with DDB Philippines. DDB’s admitted ‘oversight’ has caused the country embarrassment,” giit ni Senador Ramon”Bong” Revilla Jr.
“We are one with the Filipino people in the indignation expressed towards the shortcomings of DDB that resulted in infirmities in the recently launched campaign of the DOT. I likewise commend the DOT in its swift action of exacting accountability from DDB Philippines,” dagdag pa nito.
Aniya, hindi dapat na masayang ang nagawa ni Frasco sa DOT lalo noong panahon ng COVID-19 pandemic.
“The efforts of the DOT under the very able stewardship of Sec. Christina Frasco in the past year to help rehabilitate local industries which suffered tremendously with the global shutdown caused by the COVID-19 pandemic should not be obscured by the failure and mistake of DDB Philippines which was not only beyond, but utterly in contravention of its obligations to DOT under their agreement,” sabi pa ni Revilla.
“Ang mga magagandang nasimulan at naisakatuparan ng DOT sa ilalim ng pamumuno ni Sec. Frasco ay hindi dapat madiskaril dahil sa pagkakamaling ito ng DDB,” giit pa ng senador.
“As we start to rise from the ruins of the global pandemic, let us find strength in coming together towards showing the entire world not only the beauty of our country and all its over 7,000 islands, but as well as our resilient Filipino spirit, our bayanihan, and our unity amidst adversity,” aniya pa.
Una nang pinakokonsidera ni Senador Nancy Binay sa DOT na ibalik na lamang ang “It’s more fun in the Philippines” slogan dahil sa mistulang minalas ang “Love The Philippines” slogan ng ahensya.
“Baka pwede pa naman ibalik si “Fun” dahil sa problema ni “Love” ngayon,” sabi pa ni Binay, chairman ng Senate committee on Tourism.
Aniya pa, hindi ito unang pagkataon na ang DOT ay umani ng batikos mula sa netizens dahil sa pagkakamali sa campaign materials ng ahensya.
“Sa ngayon, may bahid na ng pagdududa kung anuman ang susunod na TV ad o promotional material ng DOT. At tila masamang pangitain ito dahil mukhang di pa rin tayo natututo sa mga nangyari dala ng hindi original logo, slogan, design o video clip,” sabi pa ni Binay.
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